March High Five

Welcome to the March edition of our monthly “High Five” newsletter. As a refresher, every month we gather and send you five articles that we hope can provide you with new ideas and strategies on how to most effectively recruit students at New Reach Media. We draw these articles from leading sources outside of Higher Education in order to provide you with additional perspectives that you may not find in most Higher Ed newsletters.

Please enjoy the insights and tips below.

Matt Leonard

Marketing Communications Specialist

 

Shake up your email game with this tactic.

5 Copywriting Tips to Reduce Email Unsubscribes

"Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails... Today, I share five tips to reduce email unsubscribes.”

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Are you using the right visuals to reach your prospects?

Personalization Framework

According to Gartner Research, "By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30 percent."

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Tips to help you prepare your social strategy for 2017

Video in Email: Is It Right For Your Business?

" A Forbes study found that consumers prefer video content over other content choices, and 1 in 4 consumers lose interest in a company that does not incorporate video content in any of their marketing channels..."

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How to Create Sticky Direct Mail

"By sticky, I mean direct mail that really resonates or makes an impression on your prospects and customers. When this happens, they are more likely to respond to your offer... Here are three ways to make your messaging sticky..."

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Powerful study on what makes people choose your brand.

Message & Media: 3 Power Tools for Writers

"...three tricks-of-the-trade for making whatever you write 1) more inviting to scanners, 2) more enticing to readers and 3) more compelling to those you want to take action..."

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Here is our most read article from last month.
Shake up your email game with this tactic.
Smile or Frown? The Case for Easy-Click Emails
"An easy-click email drives engagement by simplifying the user response mechanism. Instead of bombarding users with lengthy copy and complex options, easy-click emails present a single, clear question..."
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Engagement Marketing for Small Colleges