In a world where trends, attitudes and preferences are changing daily, New Reach Media helps colleges, non-profits and other organizations reach selected individuals in their audience and connect with them. We call it Engagement Marketing. Our agile approach to communication, Personal Relationship OptimizationSM, helps you promote, develop and track engagement, enabling you to deliver the right message to the right person at the right time through the right channel.
How We Help
New Reach Media helps institutions and organizations influence the attitudes and actions of their individual prospects, supporters and other stakeholders, typically through the leverage of our Personal Relationship Optimization℠ cross-channel communication platform. We continually evolve and apply new methods and technologies to improve the effectiveness, economy and efficiency of our clients' communications. We build learning relationships that create value for our clients. Put simply, we help connect people to achieve results.
In the last year New Reach Media has:
- helped Chowan University achieve recognition as the fastest growing private college in North Carolina over a five year period.
- helped Daniel Edelen, a sixteen-year-old Leukemia Lymphoma Society "Man of the Year" candidate, break a national fund-raising record.
- helped Brevard College enroll a record number of first year full time students in our first year to support their enrollment efforts.
The Road to Becoming the Fastest Growing Private College in North Carolina
Chowan University is a private liberal arts institution located in Murfreesboro, NC, an area of the state that locals refer to as the Inner Banks. Surrounded by small agrarian communities, and 45 minutes from I-95, Chowan is definitely off the beaten path, but as they put it, “only an hour from anywhere.” Originally founded in 1848 as Chowan Baptist Female Institute, a 4-year women’s college, the school became Chowan College in 1910, and began enrolling male students in 1931. On the heels or the Great Depression, the school became a 2-year institute in 1937 but returned to four-year status in 1992.
In 2004, Chowan College was on wobbly footing. A new president was appointed, and a new course...Read more...
The Leukemia & Lymphoma Society's Man & Woman of the Year (MWOY) campaign is a fundraising competition in communities across the U.S. in which participants vie for the title of Man or Woman of the Year. The titles are awarded to the men and women in each community who raise the most funds during the ten-week campaign; the top local fundraisers in the country also win the national titles.
New Reach Media (NRM) worked in 2013 to support the campaign for San Antonio Man of the Year of a 16-year-old leukemia survivor by the name of Daniel Edelen. Working with the campaign team, NRM utilized its Personal Relationship OptimizationSM (PROSM) platform to launch a personal URL...Read more...
Brevard College is a small, private, United Methodist, liberal arts college located in picturesque Brevard, North Carolina. The college currently grants the Bachelor of Arts, Bachelor of Science, or Bachelor of Music degree, and is committed to programs of experiential learning and service education for its students. In January 2012, a new president was appointed at Brevard, and a refinement to the institution's direction was undertaken.
In the fall of 2012, New Reach Media (NRM) was brought in first as a consultant, and subsequently as a service provider to provide enrollment and marketing support to recruit the incoming class for fall, 2013. Working with the new...Read more...
How We Work
At New Reach Media there is no "one size fits all" approach. We initiate ongoing relationships with clients by listening attentively. We develop shared confidence in our partnerships to assure that they grow from a strong foundation of trust and transparency. We work collaboratively to assure that we provide the best possible solutions to meet your unique requirements and goals. We assist you in engaging your audience in ways relevant to them to help you achieve your goals.
On Target. On Message. On Time.
We Do More with Less
At New Reach Media, our organization is "small by choice". While this approach requires us to be more selective in choosing associates and partners, it also makes those relationships more meaningful to us. We have chosen to be small because it allows us to be agile and innovative, to better adapt to specific client needs rather than be compromised by a larger organizational bureaucracy or politics. Our size enables us to be quick and efficient, ensuring that you get the attention and support you deserve when you need it. Our size is a lever for your success.
Dean of Enrollment
We Build Learning Relationships
The foundation of our external communication solutions is to develop learning relationships between you and your audience. This means that while prospects or supporters are learning about you, you are learning about them as well, gaining insights and additional understanding of their interests, needs and desires. This approach helps to build relationships that create value for both you and your stakeholders. These learning relationships are enabled by our cross-channel Personal Relationship OptimizationSM (PROSM) platform for campaign execution and reporting. Working in partnership with our clients, we design and deliver customized marketing processes and communication campaigns to achieve your specific goals.
We Create New Opportunities
The solution that worked for you yesterday is probably not going to be the most effective approach for tomorrow. Our team's diversity and varying perspectives contribute to uncovering new ways for us to help clients by questioning the past and re-imaging the future. Our penchant for innovating continues to drive new solutions that enable our clients to reach new heights in both institutional and personal performance.
We do more than just tell your story;
we help you manage resources and improve efficiency.
Pieces of the Puzzle
Maybe you need to recruit more students, enlist support for a new
fundraising campaign, or promote attendance at an event.
New Reach Media can help.
In the ever-changing world of marketing and communications, trying to find what works can be like putting together a puzzle. New Reach Media's expertise is connecting those pieces of the puzzle together to provide you with the tools, resources and knowledge you need to create a successful, cross-channel communication campaign that achieves results.
While New Reach Media concentrates on providing comprehensive solutions built around our Personal Relationship OptimizationSM platform, these solutions have been developed around our proficiencies in a variety of marketing practices. Below are some specific areas where our competence, experience and capabilities could complement your in-house efforts.
- Postal mailing services to ensure the most economical and timely postal delivery, including tracking
- Email design and deployment to support high deliverability and impact in a growing mobile environment
- Push and pull SMS and texting options to increase reach and response
- Development of icons and graphic elements (badges) to support enrollment activities and the brand
- Graphic design, copywriting and offset printing of static pieces such as flyers, travel brochures and view books
- Design, copywriting and printing of variable direct mail pieces (postcards and other self-mailers) to support recruitment activities
- Analysis, mapping and predictive modeling of search lists
- List procurement, de-duplication and standardization
- Managed database appends and hygiene
- Response metrics, analytic reports, and in-process performance projections against campaign goals
- Institutional website design, development and hosting
- Personal URL (PURL) microsite campaign design, development and hosting
- Mobile and desktop optimization utilizing display responsive technology
- Design and development of mobile optimized admissions sites
- Mobile apps to aid student recruitment
- Strategic marketing consulting
- Financial aid modeling
- Staff utilization and development consulting
- Social Media Consulting
How We Think
"There's a way to do it better. . . find it."
- Thomas Alva Edison
We are convinced that there are always new and better ways to lead and inspire change when it is needed, and we take pride in leveling the playing field for deserving clients.
New Reach Media has been at the forefront of evaluating, distilling, combining and employing new technologies and techniques to reach audiences with engaging communications for over a decade.
And it’s not just about communications – it’s about relationships. Our goal is to build relationships (for and with clients) that create value for all involved.
To us, the measure of success is our clients’ achievement.
The mission of New Reach Media is to help institutions of higher education and other non-profit organizations build and manage relationships that create value. We realize our mission through leadership in developing and delivering innovative cross-channel marketing solutions and services that provide better ways for clients to effectively connect with their prospects and supporters to achieve their desired results.
Values & Practices
What We Think
We invite you to explore What We Think, an ongoing collection of our thoughts on communications and the techniques and technologies that influence them. Below is our most recent post; previous posts can be read by clicking here.
I recently came across a general use content marketing article from Marketing Profs as I was enjoying my morning marketing ramble and thought of all the ways the suggestions could be used toward higher ed recruitment.
5 Holiday Recruitment Tips
This holiday season provides the perfect opportunity to spruce up your marketing content with a seasonal flavor to better reach your prospective students. To start, this time of year embodies many of the ideals of higher education, the value of community, the importance of serving and the resolution of new directions. Additionally, many prospective students will be on school break, and with extra time and family members around, conversations about college choices will naturally come about. This creates the unique opportunity for your recruitment messaging to be heard by the right audience at exactly the right time. So, what can you do to ensure that your content will rise above the noise?
Here are some tried and tested tips that will make your holiday recruitment marketing successful.
1. Create content that your prospects will find useful and interesting
*The cornerstone of your recruitment marketing campaign is engaging content that your prospects will want to read.
What are some examples of content you should write?
- Articles/emails that answer...
Who We Are
New Reach Media is a team of marketing, database, creative, higher education, development and technology professionals dedicated to improving the communication between organizations and their stakeholders. The company has been providing integrated cross-channel communications solutions since 2003.
Headquartered in San Antonio, Texas, New Reach Media is fortunate to have access to a diverse multi-cultural environment from which to draw inspiration and talent.
We welcome your comments and inquiries.
New Reach Media
16607 Blanco Road, Suite 302
San Antonio, TX 78232
888.464.5558 (toll free)